IMPACT+ Course: A Revenue Team Approach to Selling Enablement Content I can't tell you how many marketing meetings, Zoom calls, and other "water-cooled" conversations I've had " Sales Enablement" tossed around like confetti, even though it's clearly used as an all-encompassing account of Placeholders are something no one is quite sure how to define - but we all sound smart. This is a very, very bad thing.
While "sales enablement" may seem to many people to be one of the thousands of meaningless buzzwords that oxygen-wasting, "collaborative brainstorming" marketing professionals like you ramble on, But in fact, it's not. In fact, if you're a industry mailing list marketer, you can't immediately come up with a specific definition for "sales enablement" without begging the question "Can you be more specific?" or "What do you mean?" You have a big question .
You're also likely to completely knock your sales team down. Which brings us to why you are here today. By the end of this article, you will know: What Exactly Is Sales Enablement (and Isn't) What sales enablement content looks like How to start creating profitable sales enablement content I could put awkward and/or inspiring transitional phrases here, but I'd rather go straight to the good stuff. Sounds good, how about you? I hope so because...